Lamia Pardo was appointed Chief Marketing Officer in June 2025. In this role, she oversees all global marketing initiatives to accelerate the company’s profitable growth.

A seasoned leader in growth marketing, product and e-commerce, Lamia has over 14 years of experience managing multi-million-dollar P&Ls and building high-impact, customer-obsessed and data-driven marketing teams.

Most recently, Lamia led growth marketing at HeliosX, one of the UK’s fastest-growing health tech companies, launching new brands and driving an 8x revenue increase in three years. Previously, she served as CMO at Consentium, a Singapore-based crypto wallet, where she led marketing through a $40M ICO raise. Prior to that, Lamia was SVP of Growth and Strategy at Pangea Money Transfer, where she built the engine for product-market-fit and scaled the marketing function.

Lamia also spent three years as a growth advisor at WeWork Labs and continues to mentor early-stage startups and scale-ups in driving transformational growth. She holds an MS in Integrated Marketing Communications from Northwestern University.